MZ Paralympics: Unstoppable (Making of) by BBDO Toronto for Canadian Paralympics Association

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MZ Paralympics: Unstoppable (Making of)

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Industry Sports and Health Clubs, Gyms, Sports Teams & Events
Media Making of
Market Canada
Agency BBDO Toronto
Director Mark Zibert
Production Sons & Daughters
Released April 2012

Credits & Description

Mark teamed up with BBDO Toronto and The Canadian Paralympic Committee to shoot their newest campaign, “Unstoppable.” Aimed at potential participants in The Canadian Paralympics, this ad is truly inspirational. Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build. Be sure to watch the “Making Of” video below to see more.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music
Visual Effects: Crush Inc.