Living Masterpiece by AMV BBDO London for GE

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Living Masterpiece

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Industry Industrial Equipment & Agricultural Machinery
Media Making of
Market United Kingdom
Agency AMV BBDO London
Released July 2011

Awards

AME Awards, 2013
Use of Medium Outdoor / Transit / Out-Of-Home AME Silver Medallion

Credits & Description

In May 2011 GE built the first living masterpiece outside the National Gallery, Trafalgar Square, London. The Van Gogh recreation was an embodiment of GE's 'imagination at work' philosophy whilst highlighting its commitment to helping reduce the Gallery's carbon footprint. Find out more, visit www.facebook.com/ecomagination
Company: AMVBBDO
Award: AME Silver Medallion
Brand: GE
Title: LIVING MASTERPIECE
Country: UNITED KINGDOM
Talent Credits
MARTIN BEVERLEY - BOARD PLANNER
ANT NELSON/MIKE SUTHERLAND/MIKE BOND/BERN HUNTER - CREATIVE TEAMS
BRIDGET ANGEAR & CRAIG MAWDSLEY - CHIEF STRATEGY OFFICERS
MIKE HANNETT & DAVE BUCHANAN - CREATIVE DIRECTORS
PAUL BRAZIER - EXECUTIVE CREATIVE DIRECTOR