Jack Daniel’s: The Making of The Holiday Barrel Tree by Arnold Worldwide Boston for Jack Daniel's

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Jack Daniel’s: The Making of The Holiday Barrel Tree

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Industry Whiskey
Media Making of
Market United States
Agency Arnold Worldwide Boston
Creative Director Wade Devers
Released November 2011

Credits & Description

Advertised brand: Jack Daniel’s
Advert title: Barrel Tree
Advertising Agency (Name, City, Country): Arnold Worldwide, USA
Director Global Marketing – Jack Daniel’s: Carmen D’Ascendis
Chief Creative Officer: Pete Favat
Creative Director: Wade Devers
ACD, Art Director: Corey Favier
ACD, Copywriter: Todd Mitchell
Producers: Billy Near & Ben Ouellette
Project Management: Lauren Butterworth
Business Affairs: Maria Rougvie
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti & Arden Clapp

Print & OOH (US & UK)
Director Global Marketing – Jack Daniel’s: Carmen D’Ascendis
Chief Creative Officer: Pete Favat
Creative Director: Wade Devers
ACD, Art Director: Corey Favier
ACD, Copywriter: Todd Mitchell
Producers: Jim Spadafora
Art Buyer: Andrea Ricker
Project Management: Lauren Butterworth
Business Affairs: Lisa Mercier
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti & Arden Clapp