Mercedes-Benz Making of Mercedes-Benz: The campaign created by nature by Big Shots, N=5

Adsarchive » Making of » Mercedes-Benz » Mercedes-Benz: The campaign created by nature

Mercedes-Benz: The campaign created by nature

Pin to Collection
Add a note
Industry Trucks, Vans & Pick-Up Trucks
Media Making of
Market Netherlands
Agency Big Shots
Agency N=5
Director Danny Van Den Bersselaar
Art Director Ed Van Bennekom
Copywriter Jasper Diks
Producer Guy Van Der Hoop
Released September 2012

Credits & Description

Media: Outdoor
Geo: Netherlands
Category: Automotive
Agency: N=5
Brand: Mercedes
Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shots
Published: August 2012