MTV: Balloons (Making of) by Loducca for MTV

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Industry Publishing & media, TV Channels/Radio Stations and Programmes
Media Making of
Market Brazil
Agency Loducca
Creative Director Pedro Guerra, Cassio Moron, Marco Aurelio Monteiro
Copywriter Andre Faria, Jose Augusto Guga Ketzer
Producer Egisto Betti, Paranoid Br Team
Account Supervisor Sabrina Spinelli E Eduardo Julianelli, Gisele Kumruian
Editor Dulcidio Gutierrez Caldeira
Production PARANOIDBR
Released June 2011

Credits & Description

Type of Entry: Product & Service
Category: Publications & Media
Title: BALLOONS
Advertiser/Client: MTV
Product/Service: MTV
Entrant Company: LODUCCA Sao Paulo, BRAZIL
Advertising Agency: LODUCCA Sao Paulo, BRAZIL
Creative Director: Guga Ketzer/Cassio Moron/Marco Monteiro/Pedro Guerra
Art Director: Dulcidio Caldeira/André Faria/Guga Ketzer
Copywriter: Dulcidio Caldeira/André Faria/Guga Ketzer
Agency Producer: Ana Luisa André/Karina Vadaz/Sid Fernandes
Advertiser's Supervisor: Wagner Gorab/Lilian Chwartzmann/Ana Penteado
Planner: Isabella Mulholland/Mariana Quintanilha
Account Manager: Carmen Assumpção
Account Supervisor: Sabrina Spinelli/Gisele Kumruian
Production Company: PARANOIDBR São Paulo, BRAZIL
2nd Production Company: RAW PRODUTORA DE AUDIO São Paulo, BRAZIL
Director: Dulcidio Caldeira
Producer: Egisto Betti/Paranoid Team
Editor: Dulcidio Caldeira
Sound Design/Arrangement: Raw Produtora De Audio
Music: Artist/Title: Raw Produtora De Audio
Animation: Daniel Semanas
Post Production: Sindicato Vfx
Other Credits: Daniel Semanas - Illustrator
Brief Explanation:
In order to celebrate MTV's 21st anniversary in the country, we prepared a retrospective of the most important events in world music, using stop motion animation with party balloons. The most memorable facts and characters in music history intertwine in an unconventional, yet faithful narrative, reinforcing the concept "The music never stops".

The Making of titled MTV: Balloons (Making of) was done by Loducca advertising agency for MTV in Brazil. It was released in Jun 2011.