Pennzoil Making of Drifting the Ring [Behind the Scenes] by J. Walter Thompson Atlanta

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Drifting the Ring [Behind the Scenes]

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Industry Automotive products, services and accessories
Media Making of
Market United States
Agency J. Walter Thompson Atlanta
Chief Creative Officer Vann Graves
Executive Creative Director Jeremy Jones
Production Lemonade Films
Director Ozan Biron
Released March 2018

Credits & Description

Alternative title: Escaping the Ring with the BMW M4 CS and Pennzoil Synthetics
AGENCY: J. Walter Thompson Atlanta
Chief Creative Officer: Vann Graves
Executive Creative Director: Jeremy Jones
Associate Design Director: Jennifer Lewow
Business Director: Erin McGivney
Account Director: Breanna Caldwell
Producer: Rhett Kearsley
PRODUCTION COMPANY: Lemonade Films
Director: Ozan Biron
Creative Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
Service Producer: Andreas Simon
Line Producer: Wolf-Nils Malchow
DP: Bernd Wondollek
EDITORIAL: Cycle Media
Editor: Matthew Griffiths
Compositor: Peter DeBay
Additional Editorial: Ozan Biron
ORIGINAL MUSIC: Generdyn Music
Composer: Joshua Crispin
COLORIST: Company 3 / Dave Hussey
SOUND DESIGN & MIX: Source Sound Inc. LA
Sound Designers: Csaba Wagner, Charles Deenen, Tim Walston
Sound Editor: Braden Parkes
Sound Recordists: John Fasal, Travis Pratert,
Re-recording Mixer: Charles Deenen
VISUAL EFFECTS: CVD VFX
Mike Accettura
Camil Adell
Lauren Aspden
Ben Case
Chris van Dyck
Erik T. Jensen
Michelle Kee
Ricardo Quintero
Fenner Rockliffe
Dmitry Vinnik
SHELL LUBRICANTS:
Vice President Marketing, North America, Shell Lubricants: Patty Lanning
Pennzoil Global Brand Director: Layla Baughn
Pennzoil Campaign Lead: Fernando Morales
Published: March 2018
Synopsis:
Pennzoil takes one of the world’s newest, baddest super cars, a BMW M4 CS, drifting on the holy grail of race tracks: the Nürburgring.
Filmed at a car enthusiast’s mecca, “Escaping the Ring” strikes an emotional chord unlike any of its predecessors. The iconic venue raised the bar for technical performance across the board: from the vehicle’s speed, 0-60 MPH in 3.7 seconds, to the camera and its retrofitted chase vehicle.
“The Nürburgring is emotionally draining,” said Jeremy Jones, Executive Creative Director, J. Walter Thompson Atlanta. “It’s the ultimate test for both man and machine with no room for error. They don’t call it ‘The Green Hell’ for nothing. There’s likely never going to be another racetrack like it, so the opportunity to film there for Pennzoil and do it with a BMW was pretty special.”
In the film, the driver – played by Rhys Millen of The Fast and The Furious – is alerted of his final assignment. But, like any good car film there’s a plot twist before the final scene…
The BMW M4 CS earned the designation “super sports car” by completing the Nürburgring in 7.38 minutes – a feat made possible with the protection and performance of Pennzoil motor oil.