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Industry Home electronics & Home Appliances, Business equipment & services, Corporate Image
Media Making of
Market Netherlands
Agency Tribal Amsterdam
Released September 2012

Credits & Description

The fully interactive digital experience celebrates the virtuosity of sound craft, offering music lovers and audiophiles a chance to explore the narrative of acoustic design and craftsmanship behind the Philips Fidelio product range. âThe Sound of Creationâ was made in collaboration with songwriter and producer Washed Out, and Stinkdigital London who built the site experience and brought in Swedish film director, Gustav Johansson to direct the film.
Philips
Digital Marcom Manager, Philips Consumer Lifestyle - Kelly McConville
Sr. Global Campaign Manager, Philips Consumer Lifestyle - Frank Pynenburg
Tribal DDB, Amsterdam
Executive Creative Director - Chris Baylis
Strategic Planner - Peter Hayden
Creative Concept - Pol Hoenderboom, Bart Mol
Copywriter - Pol Hoenderboom, Sharon Cleary
Art Director - Bart Mol
User Experience - David Vogel, Joeri Kiekebosch
Design - Robbin Cenijn, Keith Kornson
Digital Producer - Anna Mononen, Bas Muller
Project Director - Leon Snelleman
Business Director - Sandra Krstic
Client Services – Peter Hayden, Peter Adams
RTV Producer - Nikki Haighton, Fione van Wijk
Stinkdigital, London
Director - Gustav Johansson
Director of Photography – Niklas Johansson
Executive Producer - James Britton
Producer – Erik Torell
Art Department – Fritjof Granström
Editor – Olof Lindh
Post Production – Dado Valentic, Zach Ellams
Digital Producer - Smita Das
Development – Romuald Quantin, Sam Elie
Composer
Ernest Greene aka Washed Out

The Making of titled The Sound of Creation was done by Tribal Amsterdam advertising agency for product: Philips Fidelio (brand: Philips) in Netherlands. It was released in Sep 2012.