SM Eco Bag Making of SM ECO BAG CAMPAIGN by Leo Burnett Manila, Lowe Makati City

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SM ECO BAG CAMPAIGN

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Industry Plastic bags, Containers, Packaging & Wrapping, Public Safety, Health & Hygiene
Media Making of
Market Philippines
Agency Leo Burnett Manila
Director Mario Serrano, Joel Banzil
Chief Creative Officer Leigh Reyes
Associate Creative Director Sonia Pascual
Creative Director Mario Serrano, Joel Banzil
Art Director Charles Floria
Senior Art Director Peter Raphael Mutuc
Photographer Jake Fernandez
Agency Lowe Makati City
Released October 2014

Awards

Asia Pacific Advertising Festival (AdFest) 2015
OUTDOOR LOTUS BEST OF PUBLIC SERVICES Bronze

Credits & Description

SUB CATEGORY : BEST OF PUBLIC SERVICES
COMPANY ENTERING : LOWE PHILIPPINES, MANILA
ENTRY TITLE : SM ECO BAG CAMPAIGN: DUDES/GRANDMA/KIDS
BRAND : SM SUPERMALLS
ADVERTISER : SM PRIME HOLDINGS INC. (PHILIPPINES)
ADVERTISING AGENCY : LOWE INC., MANILA
PRESIDENT/CHIEF CREATIVE OFFICER : LEIGH REYES
CREATIVE DIRECTOR : JOEL BANZIL/MARIO SERRANO
ASSOCIATE CREATIVE DIRECTOR : SONIA PASCUAL
SENIOR ART DIRECTOR : GABIE OSORIO/PETER MUTUC
ART DIRECTOR : PAM DEMETILLO/CHARLES FLORIA
BUSINESS UNIT DIRECTOR : AIMEE SARMIENTO
ACCOUNT DIRECTOR : GERALD LIM
PRODUCTION COMPANY : LOWE INC., MANILA
PRINT PRODUCTION DIRECTOR : JAKE FERNANDEZ
DIRECTOR : JOEL BANZIL/MARIO SERRANO
PHOTOGRAPHER : JAKE FERNANDEZ
ENGLISH CONTEXT EXPLANATION : MANY PEOPLE KNOW PLASTIC BAGS AREN'T GOOD FOR THE ENVIRONMENT. NOT TOO MANY KNOW THAT PLASTIC BAGS CLOG DRAINS AND MAKE FLOODING EVEN WORSE. SINCE 2000, TYPHOON AND FLOOD DAMAGE HAS COST THE PHILIPPINES MORE THAN $3 BILLION AND HAS TAKEN 13,000 LIVES. WE ASKED PEOPLE TO DONATE PLASTIC BAGS AND WE REUSE THESE TO SHOW THE DESTRUCTION THEY HELP CAUSE. THE WORKS WE MADE CAPTURE REAL SITUATIONS OF PEOPLE OF ALL AGES WHO HAVE BEEN VICTIMS OF FLOODING.