Finlandia Vodka Making of To The Life Less Ordinary by Wieden + Kennedy London

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To The Life Less Ordinary

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Industry Vodka
Media Making of
Market United Kingdom
Agency Wieden + Kennedy London
Production Stanleys Post
Released April 2013

Credits & Description

Pierre Winther and Nicholas Berglund for W+K London and Finlandia Vodka
Finlandia Vodka has partnered with Wieden+Kennedy London to create a new global creative campaign. Shot by Pierre Winther and produced by Nicholas Berglund, this new work capitalizes on unique imagery to build a fresh, alternative, premium look for the brand, not only referencing the vodka but also toasting the less ordinary life it showcases.
"Finlandia’s new creative from Wieden+Kennedy will transform the brand from simply a product to a way of life," said Alexander Sneen, Finlandia
Marketing Director.
To help build the Finlandia world, the campaign capitalizes on the photographic genius of Pierre Winther. Known for his unique and influential work in numerous fashion campaigns, including Diesel, Levi’s and Hugo Boss, Winther ’s shots have an inherent cinematic and slightly twisted quality, which help shape the alternative, premium brand look. He played an intrinsic role in crafting the brand world as well as shooting the images. The creative draws on seasonality to bring the brand world to life. The suite of images includes Summer and Winter executions which will launch appropriately throughout the year. The new work will feature in various guises in each of Finlandia’s markets. It will run across many media, including digital, outdoor, through the line, point of sale and events. Introduced in April 2013, there will be a gradual rollout across global markets.
Client | Brown-Forman
Finlandia Marketing Director | Alexander Sneen
Creative agency | Wieden+Kennedy London
Executive Creative Directors | Tony Davidson & Kim Papworth
Creative Directors | Chris Groom, Guy Featherstone & Scott Dungate
Copywriting | Caroline Riis
Account Management | Paulo Salomao & Matthew Owen
Producer | Mark D’Abreo
Photography & Creative collaboration
Pierre Winther

Creative production (Summer)
Executive Production | Nicholas Berglund
Service Production | Grillifilms
Set design | Sebastian Soukup
Stylist | Minttu Vesala
Post production | Stanleys Post

Creative production (Winter)
Executive Production | Nicholas Berglund
Service production | Arkadena
Set design | Ambroise Cheneau
Stylist | Christel Rehm
Post production | Stanleys Post