Anarchy:The Graphic Novel by Razorfish New York for Axe

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Anarchy:The Graphic Novel

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Industry Deodorants
Media Digital, Interactive & Mobile, Case study, Making of
Market United States
Agency Razorfish New York
Production A76 Productions
Production Aspen Comics
Production FireWire Music Company & Apollo Music
Released October 2011

Awards

One Show 2012
One Show Entertainment Innovation in Branded Content Gold

Credits & Description

Category
Innovation in Branded Content
Agency
Razorfish / New York
Client
Axe
Title
Anarchy:The Graphic Novel
Agency Producer
Michael Prieto, Michael Moscardini, Yael Bloom, Belinda Lopez, Arminda Klier
Art Director
Wii Yatani
Content Strategist
Phillip Lee
Creative Director
Frederic Bonn, Pierre Odendaal, Alex Bodman, Lian Chang
Designer
Luke Li, Nolan Constantino
Editor
Gene Graham
Illustrator
Franchesco , Joe Benitez
Information Architect
Kyle Outlaw
Production Company
Aspen Comics , A76 Productions , FireWire Music Company & Apollo Music
Programmer
Emerge Interactive
Writer
Jennifer Shreve, Scott Lobdell