2B-B2B-B-B2C (what president will say) by PRKVADRAT for 2B-B2B-B-B2C

Adsarchive » Digital , Case study » 2B-B2B-B-B2C » 2B-B2B-B-B2C (what president will say)

2B-B2B-B-B2C (what president will say)

Pin to Collection
Add a note
Industry Consumer & Public services
Media Digital, Interactive & Mobile, Case study
Market Belarus
Agency PRKVADRAT
Released February 2011

Awards

MIAF Awards 2011
MIXX Awards (Internet): Interactive Tools Best promo tools Third place

Credits & Description

We conducted a full-scale campaign for general public to prove our business clients that investment in digital can be measurable and efficient. We have turned dull and predictable New Year presidential addresses into a lottery. On website anyone can guess the most probable endings of phrases for upcoming presidential address. Business clients were playing special lottery: "How will the campaign work." They have received lottery tickets for marketers, so they could make bets on various indicators of the campaign and check their professional intuition.