|Industry||Consumer & Public services|
|Media||Digital, Interactive & Mobile, Case study|
|MIAF Awards 2011|
|MIXX Awards (Internet): Interactive Tools||Best promo tools||Third place|
Credits & Description
We conducted a full-scale campaign for general public to prove our business clients that investment in digital can be measurable and efficient. We have turned dull and predictable New Year presidential addresses into a lottery. On website anyone can guess the most probable endings of phrases for upcoming presidential address. Business clients were playing special lottery: "How will the campaign work." They have received lottery tickets for marketers, so they could make bets on various indicators of the campaign and check their professional intuition.