2B-B2B-B-B2C (what president will say) by PRKVADRAT for 2B-B2B-B-B2C

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Industry Consumer & Public services
Media Digital, Interactive & Mobile, Case study
Market Belarus
Agency PRKVADRAT
Released February 2011

Awards

MIAF Awards 2011
MIXX Awards (Internet): Interactive Tools Best promo tools Third place

Credits & Description

We conducted a full-scale campaign for general public to prove our business clients that investment in digital can be measurable and efficient. We have turned dull and predictable New Year presidential addresses into a lottery. On website anyone can guess the most probable endings of phrases for upcoming presidential address. Business clients were playing special lottery: "How will the campaign work." They have received lottery tickets for marketers, so they could make bets on various indicators of the campaign and check their professional intuition.

The Digital Advert titled 2B-B2B-B-B2C (what president will say) was done by PRKVADRAT advertising agency for 2B-B2B-B-B2C in Belarus. It was released in Feb 2011.