|Industry||Consumer & Public services|
|Media||Digital, Interactive & Mobile, Case study|
|MIAF Awards 2011|
|MIXX Awards (Internet): Interactive Tools||Best promo tools||Third place|
Credits & Description
We conducted a full-scale campaign for general public to prove our business clients that investment in digital can be measurable and efficient. We have turned dull and predictable New Year presidential addresses into a lottery. On website anyone can guess the most probable endings of phrases for upcoming presidential address. Business clients were playing special lottery: "How will the campaign work." They have received lottery tickets for marketers, so they could make bets on various indicators of the campaign and check their professional intuition.The Digital Advert titled 2B-B2B-B-B2C (what president will say) was done by PRKVADRAT advertising agency for 2B-B2B-B-B2C in Belarus. It was released in Feb 2011.