Accu-Check Digital, Case study Made By Diabetics [2 min] by RA Voskhod

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Made By Diabetics [2 min]

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Industry Vitamins & Diet Complements
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency RA Voskhod
Creative Director Andrey Gubaydullin
Art Director Vladislav Derevyannyh
Copywriter Darya Ovechkina, Anton Rozhin
Digital Creative Director Dmitry Maslakov
Released February 2017

Awards

ADCR Awards 2017
Integration & Innovation Content Ideas Bronze

Credits & Description

Agency: RA Voskhod
Original Title: Сделано диабетиками
Advertiser: Accu-Check
Original Client Name: Акку-Чек (Рош Диабетес Кеа Рус)
Creative Director: Andrey Gubaydullin
Copywriter: Anton Rozhin, Darya Ovechkina
Strategy: Roman Buh
Art Director: Vladislav Derevyannyh
Digital Creative Director: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
Team leader: Valeriy Zaharov
Web Designer: Liliya Zagidullina
Date: February, 2017
Description:
All actors and creators of this video do not suffer from diabetes, they live with it.
Synopsis: http://www.accuchek.live «People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia.Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life. By this campaign Accu-Chek, a leading brand of medical goods for diabetes care, wanted to support the diabetes sufferers and on the other side to fight the stigma and common stereotypes surrounding the disease.We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight. Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:Don’t suffer from diabetes, live with it.