Allianz Digital, Case study ALLIANZ 'BE OK' YOUTUBE BUTTON by Mercerbell, Robber’s Dog

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ALLIANZ 'BE OK' YOUTUBE BUTTON

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Industry Insurance
Media Digital, Interactive & Mobile, Case study
Market Australia
Agency Mercerbell
Director Chris Dudman
Creative Group Head Liz Kain
Executive Creative Director David Bellido
Art Director Rodolfo Sarno
Senior Art Director Michael Nikotin
Digital Creative Director Carmela Soares
Agency Robber’s Dog
Director Chris Dudman
Digital Creative Director Carmela Soares
Released October 2013

Awards

Asia Pacific Advertising Festival (AdFest) 2014
INTERACTIVE LOTUS BEYOND THE BANNER: ONLINE ADVERTISING INNOVATION IN RICH MEDIA GOLD

Credits & Description

SUB CATEGORY :BEYOND THE BANNER: ONLINE ADVERTISING INNOVATION IN RICH MEDIA
COMPANY ENTERING :MERCERBELL, SYDNEY
ENTRY TITLE :ALLIANZ 'BE OK' YOUTUBE BUTTON
BRAND :ALLIANZ CAR INSURANCE
ADVERTISER :ALLIANZ
INTERACTIVE/ADVERTISING AGENCY :MERCERBELL, SYDNEY
EXECUTIVE CREATIVE DIRECTOR :DAVID BELL
DIGITAL CREATIVE DIRECTOR :CARMELA SOARES
CREATIVE GROUP HEAD :LIZ KAIN
SENIOR ART DIRECTOR :MICHAEL NIKOTIN
COPYWRITER :IAN HAMMOND
ART DIRECTOR :RODOLFO SARNO
AGENCY PRODUCER :DANIELA STOECHER
SENIOR ACCOUNT DIRECTOR :LORRAINE GORMLEY
DEVELOPER :RICHARD LAMA
PRODUCTION COMPANY :BAZ PRODUCES/ROBBERS DOG, SYDNEY
DIRECTOR :CHRIS DUDMAN
PRODUCTION PRODUCER :HELEN HENDRY/BAZ MILAS
POST PRODUCTION :HECKLER
URL OF THE ENTRY :http://forthejudges.com/submission/beokbutton-2013/