Amnesty International: Bulletproof by La Chose, Wanda Productions for Amnesty International

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Amnesty International: Bulletproof

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Digital, Interactive & Mobile, Case study
Market France
Agency La Chose
Creative Director Pascal Grégoire
Art Director Guillaume Ganty
Copywriter Victor Sidoroff
Account manager Mickael Krikorian
Agency Wanda Productions
Director Wilfrid Brimo
Producer Claude De Fayolle
Released April 2011

Awards

Clio Awards 2012
Interactive Games Silver

Credits & Description

URL: http://bulletproof.amnesty.fr/en.html
La Chose, Paris created this new game to help raise money for Amnesty International. "Bulletproof" challenges players to stop bullets from hitting a man sentenced to death. The game is available in 5 languages for $.99 in the app store. By purchasing this game, you help amnesty remains independant, and you make your iphone bulletproof. On http://bulletproof.amnesty.fr/en.html people can watch the trailer, download the game, check the number of downloads (updated every week) and comment the campaign on Facebook.
Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Account manager: Mickael Krikorian
Agency producers: Nicolas Buisset, Maeva Caron
PR: Barka Zerouali
Game Studio: Mobigame
Game developers: David Papazian, Matthieu Malot
Film production company: Wanda
Director: Wilfrid Brimo
Producer: Claude Fayolle
Published: April 2011