AT&T Digital, Case study Daybreak by BBDO New York

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Daybreak

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Industry Telecommunications Services, Mobile Communications
Media Digital, Interactive & Mobile, Case study
Market United States
Agency BBDO New York
Executive Creative Director David Lubars, Greg Hahn
Creative Director Danilo Boer
Copywriter Adam Reeves
Production Rsa Films
Director Jon Cassar
Released May 2012

Awards

One Show 2013
One Show Branded Content / Online Merit

Credits & Description

BEST FILM, SERIES OR FICTIONAL PROGRAM – EMERALD (BRONZE)
CAMPAIGN: Day break
ADVERTISER: AT&T
Agency: BBDO New York
COUNTRY: United States
Title "ATT Day Break"
Executive Creative Director: Greg Hahn, David Lubars
Senior Creative Directors: David Carter/Adam Reeves,
Creative Director: Danilo Boer,
Copywriter: Adam Reeves,
Executive Producers of Content & Development: Julian Katz/Nicholas Gaul,
Interactive Executive Producers: Clemens Brandt/Joe Croson,
Associate Interactive Producer: Emily Cohen,
Production Company: RSA Films,
Director: Jon Cassar,
Executive Producers: Jules Daly/Tracie Norfleet/Tom Dunlap,
Producers: Dylan Massin/Jan Wieringa,
Director of Photography: Curtis Wehr,
Production Company: Tim Kring Imperative,
Executive Producer: Tim Kring,
Interactive Production Company: North Kingdom,
Creative Director: Marcus Ivarsson,
Client Director: Roger Stighäll,
Producer: Mia Berggren,
Production Manager: Linda Brockman,
Senior Art Director: Jakob Nylund,
Design Director: Robert Lindström,
Lead 3D Artist: Mathias Lindgren,
Technical Director: Einar Öberg,
Designer: Jonas Eriksson,
Junior Designer: Jim Olofsson,
Senior UX: Alfredo Aponte,
Junior UX: Ana Cecilia Martins,
Junior Planners: Begga Hauksdottir/Caitlin Sullivan,
Mobile Production Company: Monterosa,
Project Manager: Johan Ståhle,
Creative Director: Carl Bock,
Technical Director: Anton Holmquist,
Producer: Katrin Hjelm,
Lead Interaction Designer: Hannes Wikström,
Senior iOS Developer: Anders Frank,
iOS Developers: Anton Holmberg/Andreas Areschoug,
Senior Android Developers: Andreas Mattsson/Henric Malmberg,
Interactive Sound Design: Dinahmoe,
Sound Designers: Johan Belin/Erik Brattlöf,
Backend Development: Earth People,
Backend Developers: Fredrik Mjelle/Peder Fjällström,
Editing House: Butcher Editorial,
Editors: David Henegar/Ray Daniels,
Executive Producer: Rob Van,
Post Supervisor: Chris Ott,
Producer: Christina Neferis,
Visual Effects Company: Zoic Studios,
Executive Producers: Gina Fiore/Eric McCasline,
Creative Director: Simon Mowbray,
VFX On-Set Supervisor: Mitch Drain,
VFX Producer: Jennie Burnett,
Head of Production: Ian Unterreiner,
Art Director: Tony Meister,
Executive Creative Directors/Co-Owners: Loni Peristere/Chris Jones,
Color Correction: Incendio,
Colorists: Clark Muller/Adolfo Martinelli,
Executive Producer: Christina Caldwell,
Music House: Visual Music,
Composer: Bear McCreary,
Post Production Sound: Wilshire Edit,
Supervising Sound Editor: William Dotson,
Supervising DX/ADR Editor: Cathie Speakman,
Sound Designer: Jeff Witcher,
Sound Editor: Daryl Fontenault,
Foley Recordist: Shawn Kennelly