Audi Digital, Case study Screenshot Ad [video] by ALMAP BBDO Brazil

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Screenshot Ad [video]

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Andre Kassu, Marcos Medeiros, Bruno Prosperi
Art Director Denis Peralta, Andre Sallowicz Almapbbdo
Editor Marcos Piccinini E Filipe Medici, Rodrigo Resende
Released October 2012


Cannes Lions 2013
Mobile Lions Rich Media Advertising for Mobile Devices; Products Bronze

Credits & Description

AlmapBBDO developed an ad for Audi Magazine in iPad. It’s very interesting and use the screenshot to show the faster Audi model
In order to promote Audi's fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.
Screenshot Ad - Online Campaign
Publisher: Audi Vehicles LTDA Brazil Distributor
Product: Audi R8
Title: Screenshot Ad
CCO: Marcello Serpa
ECD: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Andre Sallowicz, Denis Peralta
Editor: Filipe Medici, Rodrigo Resende
Programming: The Goodfellas
Technology Director: Fernando Boniotti
Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes
Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri
Approval: Leandro Radomile