Barbie Digital, Case study Ticket To Play by Weber Shandwick New York

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Ticket To Play

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Industry Toys
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Weber Shandwick New York
Released November 2016

Awards

One Show 2018
Public Relations Media Relations Silver

Credits & Description

Entrant: Weber Shandwick, New York
Brand: Mattel Barbie
Corporate Name of Client: Mattel Barbie
Sr. Global Communications Manager, Barbie & Girls: Marissa Beck
Associate PR Manager, Barbie & Girls: Kelly Powers
Vice President, Global Brand Communications: Michelle Chidoni
Mattel Senior Director: Erica Green
Mattel Directors: Nathan Baynard/Liz Maglione/Danielle Viale
Mattel Senior Manager: Ryan Hoagland
Mattel Managers: Lisa Perez/Amanda Searles
Mattel Associate Manager: Edlyn Tong
Mattel Senior Producer: Lorraine Kraus
PR Company: Weber Shandwick, New York
Executive Vice President: Peter Campisi
Vice Presidents: Meaghan Jones Koppel/Nicole Mayo
Senior Account Executive: Haley Vergnano
Assistant Account Executive: Dani Brady
Non for Profit Company: She Should Run, Washington, DC
She Should Run Co-Founder & CEO: Erin Loos Cutaro
SKDKnickerbocker Managing Director: Kerri Lyon