Straight Outta by MullenLowe Los Angeles, R/GA Los Angeles for Beats by Dre

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Industry Culture, Leisure & Sport, Portable Audio & Accessories, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market United States
Agency MullenLowe Los Angeles
Art Director Jonathan Mannion
Senior Art Director Ami Lewis
Agency R/GA Los Angeles
Production Hustle Co.
Released March 2016

Awards

Cannes Lions 2016
Direct Digital & Social: Co-Creation & User Generated Content Gold Lion
Promo And Activation Digital & Social: Co-Creation & User Generated Content Gold Lion
Mobile Social : Social Trends Gold Lion
Media Branded Content & Entertainment : Use of Co-Creation & User Generated Content Silver Lion
Cyber Social: Co-Creation & User Generated Content Silver Lion
Media Digital & Social: Use of Social Platforms Bronze Lion

Credits & Description

The Digital Advert titled Straight Outta was done by MullenLowe Los Angeles, R/GA Los Angeles advertising agencies for Beats by Dre in United States. It was released in Mar 2016.
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