Carrefour Digital, Case study The Uniform that Cares by Saatchi & Saatchi Warsaw

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The Uniform that Cares

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Industry Supermarkets
Media Digital, Interactive & Mobile, Case study
Market Poland
Agency Saatchi & Saatchi Warsaw
Associate Creative Director Patrycja Lukjanow, Piotr Osiński

Art Director Anna Pisarska

Copywriter Sara Łątkowska, Ben Borek-Coxen

Production Dobro
Director Marek Marlikowski
Released May 2017

Credits & Description

Client: Carrefour Poland
Media: case study film
Secretary-General of Carrefour Poland: Robert Noceń
Senior Manager: Edyta Turkiewicz
Associate Creative Directors: Patrycja Lukjanow, Piotr Osiński

Art Director: Anna Pisarska

Copywriters: Sara Łątkowska, Ben Borek-Coxen

Designer: Małgorzata Matera
Account Director: Lena Stryjewska
Account Executive: Piotr Boczkowski
TV Producer: Magdalena Barszcz

Director: Marek Marlikowski Animation:
Dobro
Production House: Dobro
Media house: Arena
Video Case: Saatchi & Saatchi IS Sound
Description:
Carrefour Poland and Saatchi & Saatchi protects employees with the ‘Uniform that Cares’
Carrefour and Saatchi & Saatchi Interactive Solutions (IS) Poland have launched the latest innovation in employee health protection - the ‘Uniform that Cares’, a specially created Carrefour uniform designed to protect employees against airborne viruses and bacteria.
Thousands of customers visit Carrefour stores every day. This means that at the turn of winter and spring, when many people get ill, checkout staff are potentially exposed to a great number of germs.
The ‘Uniform that Cares’ is a shirt made from a revolutionary new fabric, CottonX, which fights against viruses and bacteria. The groundbreaking technology that was used to produce CottonX works by attaching copper compounds to cotton fibers with the use of ultrasonic waves, this in turn has anti-bacterial and anti-viral properties. Copper kills viruses and bacteria by targeting germs which settle on the surface of the fabric.
As a retail chain with 11,935 stores globally, the wellbeing of their staff remains a prime focus. “This project underlines our openness as a brand to testing new technologies that can improve the comfort of our employees.” Said Robert Noceń, General Secretary Carrefour Poland.
The project is currently gaining nationwide acknowledgement, having recently been shared on twitter by former Vice Prime Minister of Poland, Janusz Piechociński.
Piotr Osinski and Patrycja Lukjanow, Associate Creative Directors at Saatchi & Saatchi IS, said “We believe in the value of new technologies, especially when they have the groundbreaking benefit of looking after people’s health. So we are pleased by the possibility of testing such an innovation in a traditional retail setting.”