Australian bureau of statistics: SPOTLIGHT by Leo Burnett Sydney for Australian bureau of statistics

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Industry Public awareness
Media Digital, Interactive & Mobile, Case study
Market Australia
Agency Leo Burnett Sydney
Released March 2010

Awards

One Show 2012
One Show Interactive Craft / Animation/Motion Graphics Merit
One Show Interactive Websites / Public Service/Non-Profit Merit
One Show Interactive Websites / Services Merit

Credits & Description

SPOTLIGHT
Advertiser AUSTRALIAN BUREAU OF STATISTICS
Product CENSUS
Entrant LEO BURNETT SYDNEY, AUSTRALIA
Type of Entry: Websites
Category: Public Service, Charity & Fund Raising
Title: SPOTLIGHT
Advertiser/Client: AUSTRALIAN BUREAU OF STATISTICS
Product/Service: CENSUS
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Advertising/Web Design Agency: LEO BURNETT SYDNEY, AUSTRALIA
Creative Credits
Name Company Position
Andy DiLallo Leo Burnett Sydney Executive Creative Director
Kieran Ots Leo Burnett Sydney Digital CD
Kieran Ots Leo Burnett Sydney Art Director
Kieran Ots Leo Burnett Sydney Copywriter
Sharon Edmondston Leo Burnett Sydney Art Director
Misha McDonald Leo Burnett Sydney Copywriter
Paul Everson Leo Burnett Sydney Group Account Director
Libby Weston Webb Leo Burnett Sydney Account Director
Claire Kesby-Smith Leo Burnett Sydney Account Director
Neil Dawson Leo Burnett Sydney Account Manager
Dave Mugford Leo Burnett Sydney Designer
Eddy Milfort Leo Burnett Sydney Designer
John-Henry Pajak Leo Burnett Sydney Designer
Janifer Wong Leo Burnett Sydney Designer
Keong Seet Leo Burnett Sydney Developer
William Parry Leo Burnett Sydney Developer
Kevin Brown Leo Burnett Sydney Developer
Jason Kitson Leo Burnett Sydney Developer
Lester Martinez Leo Burnett Sydney Producer
Jennifer Borres Leo Burnett Sydney Producer
Brief Explanation:
It's a campaign we created for the upcoming Census in Australia. To help make the Census feel relevant to Australians, we created a site that takes real Census data and personalises it for each user, showing them that their contribution really does make a difference.

The Digital Advert titled Australian bureau of statistics: SPOTLIGHT was done by Leo Burnett Sydney advertising agency for product: Census (brand: Australian bureau of statistics) in Australia. It was released in Mar 2010.