Chilean Red Cross Digital, Case study Bloody Monday by J. Walter Thompson Santiago

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Bloody Monday

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Industry Charities, Foundations, Volunteers, Blood Donation
Media Digital, Interactive & Mobile, Case study
Market Chile
Agency J. Walter Thompson Santiago
Art Director Andres Beroiza
Released March 2016

Credits & Description

Advertised brand: Chilean Red Cross
Advert title(s): Bloody Monday
Advertising Agency (Name, City, Country): J. Walter Thompson Santiago, Chile
Chief Creative Director: Quino Oneto Gaona
Head of Art: Jorge Jiménez
Art Director: Andrés Beroiza
Copywritter: Quino Oneto Gaona, Felipe Porte, Cristian Rocha, Camilo Muñoz
Post production:
Account supervisor: Claudia Aguirre
Audiovisual Director: Ivalu Vargas
General Director of business and innovation: Renzo Celis