|Media||Digital, Interactive & Mobile, Case study|
|Executive Creative Director||Andy Blood|
|Creative Director||Ross Howard|
|Art Director||Jessica Neale|
Credits & Description
CHALLENGE Whybin TBWA Tequila, Auckland set out to achieve the impossible: to get our audience engaged in a relationship with a life insurance company while still young and active and while âthe endâ is still a long, long, way off. SOLUTION To reinforce the idea that you can choose the life you want, we launched a campaign to embrace an active approach to life - with Sovereign as your life partner.We created an online interactive game called âLifeâs Choiceâ, to allow people to explore how their lifestyle choices related to their happiness and health.A full compliment of online display advertising utilizing real-time polling to allow Kiwis to discover what their choices say about them, their health and happiness, drove our audience to our site - with the added incentive of winning their share of $15,000 to spend on themselves or their familyâs life.After playing the game people were able to compare scores, share their âachievement badgesâ, download their life-plans as screensavers and post their results across their social networks. RESULTS After just 2 weeks we had close to 10 000 visits with an average time spent on site of an astonishing 11 mins, and close to half our traffic from social media.