Cmd Digital, Case study Red Card To Violence by Wunderman Phantasia Lima

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Red Card To Violence

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Industry TV Channels/Radio Stations and Programmes, Against violence
Media Digital, Interactive & Mobile, Case study
Market Peru
Agency Wunderman Phantasia Lima
Released September 2016


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Credits & Description

Title/Título: Tarjeta Roja A La Violencia
Brand/Marca: Cmd Sports
Brand: Telefónica Perú
Brand: Cmd - Movistar Deportes
Advertiser/Anunciante: Movistar
Agency/Agencia: Wunderman Phantasia
Country/País: Perú
Gender violence affects many people in Peru. Those affected are in three categories: the victims, the aggressors, and the witnesses. Our challenge was to reach all of them at the same time. We recognized that a live broadcast of a Peruvian National Team football match would be the most effective way. CMD Sports wanted to deliver a powerful message in a memorable and innovative way. By using their live broadcast during a highly crucial match and placing victims in various sections, CMD could utilize their influence to bring attention to the victims of gender violence, potentially empowering them to come forward and speak up.