Deutsche Telekom Digital, Case study Telekom We Are One Campaign by DDB Budapest

Adsarchive » Digital , Case study » Deutsche Telekom » Telekom We Are One Campaign

Telekom We Are One Campaign

Pin to Collection
Add a note
Industry Mobile Communications
Media Digital, Interactive & Mobile, Case study
Market Hungary
Agency DDB Budapest
Executive Creative Director Andrew Kontra Bbdo Russia Group
Art Director Carlos Ramas
Copywriter Vizi Balázs, Balázs Budavári
Designer David Vass
Production Moviebar
Director Nadia Marquard Otzen
Released April 2016

Credits & Description

Campaign name: Telekom We Are One Campaign
Registrant: DDB Budapest
Brand name: Telekom
Designer: Dávid Vass
Film production: Kukucska Zsolt
Director: Nadia Marquard Otzen
Art Director: Carlos Ramas
Executive Creative Director: Andrew Kontra
Creative director: Zsolt Balogh
Account Director / Manager: Orsolya Palla, Tímea Balogh; Andrea Kovács; Ágnes Urbán
Director of photography: Erdély Mátyás
Media director manager: MEC Global
PR director: Uniomedia Communications
Strategic planner strategist: Béla Szabó; Eszter Molnár
Copywriter: Balázs Vízi, Balázs Budavári
Digital creative: Eduárd Sík
Post Production: Focus Fox Studio
Production Company: Moviebar Productions
Music: Fodor Máriusz
Other credits: Head of UX: Anna Takács; UI Designer: Borbála Tölcsér
Creative idea explanation: WE ARE ONE - It’s hard to win without unity. The Hungarian National Football Team participated this summer at the EuroCup after 44 years. But as a nation, Hungary was divided to believers and non-believers. Telekom wanted to make a campaign that unites the country as one. After confronting Hungarians with the fact, that we don’t believe in our own team’s success, we launched an integrated campaign centered around a device, called The Supporter’s Heart. The device was handed over to football players, so they can see and feel how clicks and taps turned into heartbeats.