Dial Digital, Case study Muckdown 2013 by Red Tettemer O'Connell + Partners

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Muckdown 2013

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Industry Hygiene & Personal Care Products
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Red Tettemer O'Connell + Partners
Released April 2013

Credits & Description

Show pride in your grime and you could take home a prize. Prove your state gets its dirt on best in Muckdown 2013 and you could win a Jeep Wrangler. http://muckdown.com/
Social Competition Rallies Men to Prove Muddy Prowess and Win Big
SCOTTSDALE, AZ – United in an allegiance to wearing dirt as a badge of honor, Henkel’s Dial For Men® brand launched a social competition that pits state against state and promises to filthily reward a few participants.
Muckdown 2013 is the newest element of Dial For Men’s “Get Your Dirt On” campaign. Designed to find out which state takes the most pride in their grime, Muckdown 2013 is housed in a custom-built Facebook app and relies on consumer votes, as well as uploaded photos and videos, to determine which state can claim the mantle of muddiest.
Brand: Dial
Client: Henkel
Agency: Red Tettemer + Partners
Country: USA
Media: Online