Domino's Pizza: EXCELLENT TRACKING QUIZ SHOW! for Domino's Pizza

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Domino's Pizza: EXCELLENT TRACKING QUIZ SHOW!

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Industry Fast food outlets & restaurants, Cafe
Media Digital, Interactive & Mobile, Case study
Market Japan
Released March 2010

Awards

Spikes Asia 2011
Digital Websites Silver

Credits & Description

Advertiser DOMINO'S PIZZA JAPAN
Product ORDER PIZZA ONLINE
Entrant ASATSU-DK Tokyo, JAPAN
Type of Entry: Websites
Category: Business Products & Services
Title: EXCELLENT TRACKING QUIZ SHOW!
Advertiser/Client: DOMINO'S PIZZA JAPAN
Product/Service: ORDER PIZZA ONLINE
Entrant Company: ASATSU-DK Tokyo, JAPAN
Advertising/Web Design Agency: ASATSU-DK Tokyo, JAPAN
Creative Credits
Name Company Position
Yuya Tanaka Asatsu-Dk Campaign Producer/Planner
Yusuke Shimazu dreamdesign Creative Director/Copywriter
Koichiro Nishizawa dreamdesign Art Director/Web
Naoki Morikami dreamdesign Art Director/Graphic
Junichi Iwai dreamdesign Web Director
Eiichiro Oshiro dreamdesign Web Producer
Wataru Sato TYO Monster Director
Atsushi Suzuki TYO Monster Movie Producer
Chiaki Noro Asatsu-Dk Account Executive
Ayaka Hashimoto Asatsu-Dk Account Executive
Brief Explanation:
We focused put on problem intrinsic of delivery pizza."Wait for pizza to arrive is really boring." We prepared "Excellent Tracking Quiz Show!" in which only a person who ordered with Domino's Pizza online store can participate.