|Industry||Cosmetics & beauty products|
|Media||Digital, Interactive & Mobile, Case study|
|Creative Director||Kenneth Kaadtmann|
|Art Director||Sune Overby Sørensen|
Credits & Description
Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape.