Dove Digital, Case study Image Hack by Mindshare Copenhagen

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Image Hack

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Industry Cosmetics & beauty products
Media Digital, Interactive & Mobile, Case study
Market Denmark
Agency Mindshare Copenhagen
Creative Director Kenneth Kaadtmann
Art Director Sune Overby Sørensen
Copywriter Anne Ingevold
Released October 2016


Cristal Festival 2017
Media Beauty / Hygiene / Health product (Cosmetics, Make-up, Shampoo, Medicine…) Grand Crystal
Media Beauty / Hygiene / Health product (Cosmetics, Make-up, Shampoo, Medicine…) Gold
Brand Culture Best Integrated Brand Culture Gold
Integrated - Silver

Credits & Description

Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape.
Media: Interactive/ Case Study
Category: Health & safety
Client: Dove
Agency: Mindshare, Denmark
Country: Denmark
Art Director: Sune Overby Sørensen
Copywriter: Anne Ingevold
Creative Director/ writer: Kenneth Kaadtmann
Client Director: Michael Hansen
Strategy: Mette Bierbum Bacher
Digital Designer: Andreas Berglund
Media Buyer: Henrik Welling