Edding: Digital Highlighter by Kempertrautmann Hamburg for Edding

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Edding: Digital Highlighter

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Industry Stationery
Media Digital, Interactive & Mobile, Case study
Market Germany
Agency Kempertrautmann Hamburg
Art Director Bastian Adam
Copywriter Heiko Freyland
Production BlueMars
Released December 2011

Awards

Eurobest 2011
Interactive Community Applications Silver
Interactive Other Consumer Products Silver

Credits & Description

The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube