Casa Editorial El Tiempo Digital, Case study VOICE BANK by Sancho BBDO Bogota

VOICE BANK

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Industry Publishing, streaming & media
Media Digital, Interactive & Mobile, Case study
Market Colombia
Agency Sancho BBDO Bogota
Creative Director Gustavo Zapata, Diego Ortiz Gallego
Art Director Paloma Lario
Copywriter Diego Ortiz Gallego
Account Supervisor Monica Nieto
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Other Digital Solutions; Branded utility/tool (for digital) Bronze

Credits & Description

Type of entry: Other Digital Solutions
Category: Branded utility/tool (for digital)
Advertiser: EL TIEMPO NEWSPAPER
Product/Service: EL TIEMPO WEB
Agency: SANCHO BBDO Bogotá, COLOMBIA
Musicalization: Camilo Lucena (Machina Studio)
RTV: Ana Maria Arango (Sancho BBDO)
Post Producer: Marcela Zabaleta/Santiago Tobón/Camilo Rosas (El Cisne)
Video Producer: Felipe Rueda/Carlos Vergara/Royer Rodriguez (Loto Films)
Web Master: Leonardo Gonzalez Parra (Sancho BBDO)
Front: Drian Camilo Quevedo/Liliana Fabiola Melendez (Sancho BBDO)
I/D: Victor Hernandez/Camilo Jose Suarez (Sancho BBDO)
UX: Paula Irene Tejada/Sergio Juanias (Sancho BBDO)
PM Digital/QA: Denise Villamil Ariza/Miguel Angel Galvis/Alexandra Giraldo Ramirez/Alex Hernand (Sancho BBDO)
AS: Francisco Andrés Delgado (Sancho BBDO)
Account Supervisor: Monica Nieto (Sancho BBDO)
Account Manager: Alejandra Hernandez (Sancho BBDO)
Copywriter: Diego Ortiz Gallego (Sancho BBDO)
Art Director: Paloma Lario (Sancho BBDO)
Creative Director/Copywriter: Alejandro Bermudez (Sancho BBDO)
Creative Director: Diego Ortiz Gallego (Sancho BBDO)
Creative Director: Gustavo Zapata (Sancho BBDO)
Chief Creative Officer: Hugo Corredor (Sancho BBDO)
Chief Creative Officer: Giovanni Martínez (Sancho BBDO)
Brief Explanation
Just clicking on ELTIEMPO.COM, the Web Site from the most important newspaper in the Country, any sighted person will be able to read a news article out loud and record it immediately so its also available for the blind people in the site www.bancodevoz.org
In www.bancodevoz.org, blind people can listen news read by hundreds of Colombians, replacing the robotic voices some devices use, with a human voice.
Just pressing one key on their keyboard, blind people can surf the Web, as any other people would on a call center service, using their hearing sense and the number keys on their keyboard.