E.ON Digital, Case study Larger Energy [video] by Forsman & Bodenfors Gothenburg

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Larger Energy [video]

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Industry Energy & Water Utilities
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Forsman & Bodenfors Gothenburg
Art Director Pal Eneroth, Anton Robsarve
Copywriter Jonas Enghage, Leo Magnusson
Designer Marc Eastmond, Icka Samrin Fredrik Ganslandt, Magnus Almberg
Account Supervisor Katarina Klofsten, Michael Yngfors
Illustrator Henrik Lange
Production Society 46
Released January 2013


London International Awards 2013
The NEW - Gold Winners

Credits & Description

Advertiser: E.ON
Category: Copywriting
Information Architect: Jonas Skoglund
Designer: Marc Eastmond (Forsman Bodenfors)
Account Supervisor: Michael Yngfors (Forsman Bodenfors)
Account Executive: Stefan Rudels (Forsman Bodenfors)
Designer: Magnus Almberg (Forsman Bodenfors)
Planner: Tobias Nordstrom (Forsman Bodenfors)
Agency Producer: Alexander Blidner (Forsman Bodenfors)
Account Manager: Anna Levegard (Forsman Bodenfors)
Art Director: Anton Robsarve (Forsman Bodenfors)
Illustrator: Henrik Lange
Copywriter: Jonas Enghage (Forsman Bodenfors)
Art Director: Pål Eneroth (Forsman Bodenfors)
Web Producer: Stefan Thomson (Forsman Bodenfors)
Designer: Icka Samrin (Forsman Bodenfors)
Account Supervisor: Katarina Klofsten (Forsman Bodenfors)
Copywriter: Leo Magnusson (Forsman Bodenfors)
The overall attitude towards E.ON was poor prior to the experiment. But after the experiment, the likelihood to recommend E.ON was five times higher among the 10,000 households that participated in the experiment, than the ordinary customer.The experiment itself was also a great success: After a year, the participants had saved 12% energy compared to the previous year. That’s a lot of sweet money saved, but it also had a great environmental impact: 12 % of the worlds energy comes from nuclear power. So just imagine what would happen if the whole world would do the same as us in Sweden.
We launched a website where all of Sweden could follow the progress of the experiment in real time, see how much the participants had saved, compare different households and even compare your own energy consumption with the participants. Simultaneously, an app was released to the 10,000 participants, where they could see their energy consumption i five different ways during the experiment. In print and outdoors we used the energy saving tips collected from the Swedish public and from the participants and used one of Sweden's most popular cartoonist to illustrate them.In TVC’s we once again used the energy saving tips and created some funny situations based on them.
Campaign Description
Energy is something take for granted, and more than often, we use more than we actually need. But if you could see how much electricity you use, would it change your behavior? Together with E.ON, one of Sweden’s largest energy providers, we created ”Swedens largest energy experiment" to find out.  10,000 participants got an app connected to their homes that visualized their energy consumption in five different ways. Why? Because we did’nt just want to see how much energy we could save, but also see which visualisation that worked the best.