Fastweb Digital, Case study Fastline by M&C Saatchi Milan

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Fastline

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Industry Website
Media Digital, Interactive & Mobile, Case study
Market Italy
Agency M&C Saatchi Milan
Director Edoardo Lugari
Creative Director Luca Scotto Di Carlo, Giampietro Vigorelli, Vincenzo Gasbarro - Salvatore Urso
Art Director Dario Marongiu, Domenico Stragapede, Luca Fulciniti
Copywriter Elisa Binda
Producer Michela Braganti, Alessio Sorrisi
Strategic Planner Massimo Capucci
Production (h) FILMS
Released June 2013

Awards

Cannes Lions 2013
Media Lions Use of Media; Best Use of Special Events and Stunt/Live Advertising Bronze
Promo and Activation Lions Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign Bronze

Credits & Description

The latest project M&C Saatchi did for Fastweb.
A stunt that left Italian commuters in shock.
Advertised brand: Fastweb
Advert title(s): Fastline
Headline and copy text (in English):
Advertising Agency: M&C Saatchi Milano
Agency website: http://www.mcsaatchi.com/milan
Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro
Deputy Creative Director: Paola Morabito
Art Director: Domenico Stragapede, Dario Marongiu, Luca Fulciniti
Copywriter: Elisa Binda
Additional credits: Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Manager: Marta Pettenuzzo, Marco Serrao
Head of Interactive Development: Stefani Sabbatini
Web developer: Davide Reppucci
Producer: Michela Braganti, Alessio Sorrisi
Staging: Artout Lab
Director: Edoardo Lugari
Production Company: (h) Films
Published: May/June 2013
Short rationale (optional): Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.