Ferrero Rocher Digital, Case study Unwanted Gifts by Leo Burnett Moscow

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Unwanted Gifts

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Industry Candies
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency Leo Burnett Moscow
Executive Creative Director Andrew Ushakov
Art Director Anna Berezhnaya, Alexandr Nazaruk
Copywriter Alexandr Drabkin, Sergey Voskresenskiy
Designer Sergey Vasyanin
Released April 2016

Credits & Description

Campaign name: Unwanted gifts
Registrant: Leo Burnett Moscow
Brand name: Ferrero Rocher
Designer: Sergey Vasyanin
Art Director: Anna Berezhnaya, Alexandr Nazaruk
Executive Creative Director: Andrew Ushakov
Account Director / Manager: Yulia Drozdova
Copywriter: Alexandr Drabkin, Sergey Voskresenskiy
Other credits: Ferrero Rocher Russia: Brand-manager- Elena Vorontsova, Category director- Sergey Terekhov
Creative idea explanation: Every New Year we present each other useless gifts: meaningless photo frames, mugs, candles… Every year we ask ourselves the same question: what to do with all this? Teaser: on New Year's Eve Statues of Useless Gifts were installed in popular shopping centres in Moscow. Reveal: a week later, Unwanted Gift Exchange boutiques were opened at those places. Anyone could bring in their unwanted gift, tell its story and then exchange it for a box of Ferrero Rocher. Finally, boutiques have been transformed into mini Museums, which would serve as a reminder of gifts we probably should not be giving.