FITC Digital, Case study FITC: Ecards for the Digitally Impaired by Saatchi & Saatchi Toronto

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FITC: Ecards for the Digitally Impaired

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Industry Business equipment & services
Media Digital, Interactive & Mobile, Case study
Market Canada
Agency Saatchi & Saatchi Toronto
Producer Ellie Gruber
Released March 2011

Credits & Description

Not enough advertising creative types were coming to the FITC digital design and technology conferences. So, a series of e-cards were created insinuating that if they don’t go the conference to immerse themselves in digital, they’ll become irrelevant. Fear is funny.
Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director / Group Creative Director: Marissa Mastenbroek
Copywriter / Group Creative Director: Lyranda Martin-Evans
Executive Producer: Amy Miranda
Producer: Ellie Gruber
Digital Production: Relish Interactive
Lead Developer: Aaron Pepper
Published: April 2011