The Smiling Onion by Klein Russo for Fondazione Operation Smile Italia Onlus

The Smiling Onion

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Industry Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile, Case study
Market Italy
Agency Klein Russo
Chief Creative Officer Fabrizio Russo
Creative Director Antonio Fatini
Art Director Simone Macciocchi Salerni
Copywriter Eleonora Sofi
Released November 2016

Credits & Description

Category: Public Interest, NGO
Media: Digital
Brand: Fondazione Operation Smile Italia Onlus
Agency: KleinRusso
Geo: Italy
Advertising Agency: KleinRusso, Roma, Italy
Chief Creative Officer: Fabrizio Russo
Creative Director: Antonio Fatini
Art Director: Simone Macciocchi Salerni
Copywriter: Eleonora Sofi
Chief Innovation Officer: Sandro Volpe
Project Manager: Elettra Filardo
Published: November 2016
Description: We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations.