Ford Digital, Case study Ford: Do It Yourself campaign by Ogilvy & Mather Prague

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Ford: Do It Yourself campaign

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market Czech Republic
Agency Ogilvy & Mather Prague
Released March 2011


Golden Drum 2011
Integrated communication campaigns Integrated communication campaigns Golden Drum
Public relations Marketing PR Silver Drum

Credits & Description

Product and services category:
Ford Focus
Brand name:
Advertising agency, city:
Ogilvy, Wunderman, Mindshare, Prague
Art director:
Denis Dudek OM, Michal Mimra WUN
Jakub Krčík OM, Martin Toman WUN
Creative director:
Tomáš Belko OM, Richard Stiebitz WUN
Project manager:
Michal Popelář WUN
Campaign idea explanation:
In the category of middle class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier. Czech believe that they can do everything by themselves so we challenge them to do so. In the campaign, we have gradually shown what such handymen ideas look like and thereby stimulated interest in new technologies in cars. We then compared these absurd amateur ideas with advanced technologies of Ford, thus continuing to build the interest in the new Ford Focus.