Ford: Do It Yourself campaign by Ogilvy & Mather Prague for Ford

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market Czech Republic
Agency Ogilvy & Mather Prague
Released March 2011

Awards

Golden Drum 2011
Integrated communication campaigns Integrated communication campaigns Golden Drum
Public relations Marketing PR Silver Drum

Credits & Description

Product and services category:
Ford Focus
Registrant:
OGILVY PRAGUE
Country:
CZECH REPUBLIC
Brand name:
Ford
Advertising agency, city:
Ogilvy, Wunderman, Mindshare, Prague
Art director:
Denis Dudek OM, Michal Mimra WUN
Copywriter:
Jakub Krčík OM, Martin Toman WUN
Creative director:
Tomáš Belko OM, Richard Stiebitz WUN
Project manager:
Michal Popelář WUN
Campaign idea explanation:
In the category of middle class vehicles, the new Ford Focus offers the most advanced technological elements that help make driving and parking easier. Czech believe that they can do everything by themselves so we challenge them to do so. In the campaign, we have gradually shown what such handymen ideas look like and thereby stimulated interest in new technologies in cars. We then compared these absurd amateur ideas with advanced technologies of Ford, thus continuing to build the interest in the new Ford Focus.

The Digital Advert titled Ford: Do It Yourself campaign was done by Ogilvy & Mather Prague advertising agency for Ford in Czech Republic. It was released in Mar 2011.