Gatorade Digital, Case study GATORADE REPLAY by TBWA\Chiat\Day Los Angeles

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GATORADE REPLAY

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Industry Soft Drinks
Media Digital, Interactive & Mobile, Case study
Market United States
Agency TBWA\Chiat\Day Los Angeles
Production Fox Sports Marketing
Released July 2010

Awards

One Show 2011
One Show Innovation in Advertising / Campaign Gold
One Show Integrated Branding / Integrated Branding Campaign Gold
One Show Experiential Advertising / Single Merit

Credits & Description

Category
Integrated Branding / Integrated Branding Campaign
Agency
TBWA Chiat Day, Los Angeles / Los Angeles
Client
Gatorade
Title
GATORADE REPLAY
Agency Producer
Tim Newfang, Brian O'Rourke
Art Director
Brent Anderson
Creative Director
Lee Clow, Jimmy Smith, Brent Anderson, Steve Howard
Designer
Doug Alves, Eze Blaine
Director
Loren Mendell
Production Company
FOX Sports Net , Laura Mickelson, H. Read Jackson
Writer
Steve Howard