Gillette Digital, Case study Tag The Weather by Saatchi & Saatchi Stockholm

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Tag The Weather

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Industry Shaving
Media Digital, Interactive & Mobile, Case study
Market Sweden
Agency Saatchi & Saatchi Stockholm
Designer Maria Wester
Account manager Maria Lindskog Klasén
Production Stopp
Released March 2013

Credits & Description

Media: Online
Category: Health & Beauty
Agency: Saatchi & Saatchi
Brand: Gillette
Geo: Europe, Sweden
Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor.
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriters: Petter Dixelius, Amalia Pitsiava
Art Directors: Erik Hiort af Ornäs, Lisa Engardt
Designer: Maria Wester
Planner: Per Jaldeborg
Account manager: Maria Lindskog-Klasén
Digital production: Stopp
Additional credits: Mediacom, Jung Reltions, Hardhat, Conill Saatchi & Saatchi Miami
Published: January 2013