Ezaki Glico Digital, Case study Smile Chocolate Factory by Dentsu Kansai

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Smile Chocolate Factory

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Industry Confectionery & snacks
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency Dentsu Kansai
Released September 2010


Spikes Asia 2011
Digital Websites Silver

Credits & Description

Advertiser EZAKI GLICO
Product GLICO
Type of Entry: Websites
Category: Fast Moving Consumer Goods
Advertiser/Client: EZAKI GLICO
Product/Service: GLICO
Entrant Company: DENTSU KANSAI Osaka, JAPAN
Advertising/Web Design Agency: DENTSU KANSAI Osaka, JAPAN
Creative Credits
Name Company Position
Hitoshi Sato Dentsu Kansai Executive Creative Director
Tomoaki Tsuji Dentsu Tec Kansai Creative Director
Masaki Tanaka/Junichi Harima Dentsu Tec Kansai Copywriter
Yasuhiro Tsuchiya Dentsu Tec Kansai Web Director
Tetsuya Sato HoriPro Producer
Hidekazu Takagi HoriPro Producer
Makoto Kanemaru HoriPro Project Manager
Rei Kunimoto HoriPro Project Manager
Naoko Ikematsu HoriPro Project Manager
Shinya Seki Gram Creative TVC Director
Seiichi Saito rhizomatiks Web & Device Producer
Hidenori Chiba rhizomatiks Technical Director
Sumito Kamoi rhizomatiks Flash Engineer
Motoi Ishibashi DGN Device Programer
Takashi Suzuki Buffer Renaiss Device Programer
Hiroyasu Kimura rhizomatiks Web Art Director / Director
Masaki Fukumori Three Art Director
Keiji Hayashi Dentsu Public Relations Kansai PR Director
Hiromichi Kubo Dentsu Public Relations Kansai Event Director / Car making Producer
Yusuke Mineno Dentsu Tec Kansai Event Director / Car making Producer
Brief Explanation:
Ezaki Glico was thought to be not only smily, but also cheap and childish and struggled especially in the field of chocolate. We should let people know the technical capabilities in keeping the image of smile. "smile chocolate factory" We built a special production line in the real factory with high technology of biscuit and chocolate processing. People can make original chocolate biscuit by sending his/her smile via website. Our system analyses the face, generates the portrait sketch, and drew it with chocolate on the biscuit. People can see the production line of "smile chocolate factory" in realtime with webcam.