Gol Linhas Aereas Digital, Case study Love.trip [spanish subtitles] by AMPFY

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Love.trip [spanish subtitles]

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Industry Airlines
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency AMPFY
Creative Director Fred Siqueira
Art Director Marcelo Coelho
Production Bossa Nova
Director Julio Hey
Released January 2017

Awards

El Ojo Festival 2017
Mobile Juegos Plata
Interactivo Juegos Online Bronce

Credits & Description

Geo: Brazil
Agência/Agency: Ampfy
Anunciante/Advertiser: Gol Linhas Aéreas Inteligentes e Klm Royal Dutch Airlines
Diretor de criação/Creative Director: Fred Siqueira
Produtor da agência/Agency Producer: Vicky Salles
Redator/Editor: Mateus Oliveira
Atendimento/Attendance: Rodrigo Svezia e Joyce Kesselbarth
Produtora de som/Sound Production: Amplifique
Diretor de Arte/Art Director: Marcelo Coelho
Produtora/Production Company: Bossanovafilms
Diretor/Director: Julio Hey
Sinopse:
To make people live the unique experience of flying GOL and KLM, we’ve launched the 1st game on Facebook’s Chatbot. For 3 days, users guided Diego, an artificial intelligence character, in his search for his great love across Europe. When he found new clues, he asked for help to decide what his next destination should be. An intricate system that controls Diego’s personalized answers according to user’s choices. The three people who scored the most points in the game won tickets to Europe.