Google Digital, Case study TANJORE by BBH India

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TANJORE

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Industry Search Engines
Media Digital, Interactive & Mobile, Case study
Market India
Agency BBH India
Production Studio Eeksaurus
Released June 2012

Awards

Epica Awards 2012
TV/Cinema commercial Communication Services Silver

Credits & Description

Advertiser GOOGLE
Product GOOGLE CHROME
Entrant BBH INDIA Mumbai, INDIA
Type of Entry Product & Service
Category Commercial Public Services
Title TANJORE
Advertiser/Client GOOGLE
Product/Service GOOGLE CHROME
Entrant Company: BBH INDIA Mumbai, INDIA
Advertising Agency: BBH INDIA Mumbai, INDIA
Production Company: STUDIO EEKSAURUS Mumbai, INDIA
Name Position
Russell Barrett Executive Creative Director
Nikhil Panjwani/Malhaar Rao/R Venkatraman Copywriter
Kunal Sawant Art Director
Sushma Joseph Agency Producer
Rajeev Roy Account Supervisor
Guneet. S Advertiser's Supervisor
Nilima Eriyat Producer
E. Suresh Director
Basu (Famous Studios)/Paul Kokkat Editor
Shri Shriram Sound Design/Arrangement
Shri Shriram Music
Arvind Krishnan Account Manager
Sanjay Sharma Planner
Tushar Rai/Stopmotion Team Director Of Photography
Famous Studios EditingCompany
Arvind Krishnan Account Manager
Sanjay Sharma Planner
Tushar Rai/Stopmotion Team Director Of Photography
Famous Studios Editing Company
Mansi Mhatre/Paul Kokkat Other Credits
Brief Explanation
From a Tanjore artist to a successful businessman – the latest ad for Google Chrome, in its ongoing ‘The web is what you make of it’ campaign, tells the real story of Tanjore local, G Rajendran. And how he kept alive the dying art of Tanjore paintings. Using the internet, he created his own website to facilitate his business/art and other Google products to promote himself. This commercial demonstrates how the oldest Indian art form looked to the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.