Greenpeace Digital, Case study INTO THE ARCTIC by hello monday

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Digital, Interactive & Mobile, Case study
Market Denmark
Agency hello monday
Creative Director Jakob Kahlen, Christian Uhlenfeldt
Art Director Soeren Smidt
Released May 2013


Cannes Lions 2013
Cyber Lions Websites & Microsites; Charities, Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: GREENPEACE
Product/Service: INFORMATION
Art Director: Soeren Smidt (Hello Monday)
Creative Director: Jakob Kahlen (Hello Monday)
Technical Director: Anders Soenderby Jessen (Hello Monday)
Digital Designer: Casper Holden (Hello Monday)
Digital Producer: Karen Cecillie Soerensen (Hello Monday)
Project Manager: Asbjoern Poulsen (Hello Monday)
Creative Director: Christian Uhlenfeldt (Greenpeace)
Project Manager: Sune Scheller (Greenpeace)
Brief Explanation
Into the Arctic is a project devoted to raising awareness about Greenpeace's expeditions in the arctic. Greenpeace are planning a series of expeditions to bring attention to the damage done to the Arctic by multinational oil companies in search of profit from natural resources. The site acts as an interactive logbook, allowing crew members to tweet, blog and post images and videos.