|Industry||Publishing & media|
|Media||Digital, Interactive & Mobile, Case study|
|Market||Hong Kong SAR China|
|Agency||Grey Hong Kong|
|Executive Creative Director||Keith Ho|
|Copywriter||Kristie Chen, Jeff Tsang|
Credits & Description
Grey Hong Kong's client Handheld Culture is an electronic book store. It wants to encourage people to read more with their mobile device anytime, anywhere.