Heineken Digital, Case study The Candidate [video] by Publicis Italy

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The Candidate [video]

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Industry Beers and Ciders, Recruiting
Media Digital, Interactive & Mobile, Case study
Market Italy
Agency Publicis Italy
Creative Director Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano, Micha Schipper, Dario Gargiulo
Art Director Marco Viganò, Jorge Delgado
Copywriter Michele Picci Publicis Italy
Digital Creative Director Domenico Manno
Editor Fabrizio Squeo Agency Producer
Production State 31
Released June 2012


Cannes Lions 2013
Promo and Activation Lions Use of Promo & Activation; Best Sponsorship or Partnership Campaigns Silver
Film Lions Internet Film; Branded Content Internet Film Bronze

Credits & Description

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
Category: Drinks, alcoholic
Client: Heineken
Agency: Publicis
Production: State 31, Amsterdam
Country: Italy
Creative Director: Cristiana Boccassini
Creative Director: Bruno Bertelli
Creative Director: Dario Gargiulo
Art Director: Marco Viganò
Copywriter: Michele Picci
Digital Creative Director: Domenico Manno
Digital creative: Daniele Papa
Graphic Designer: Santi Urso
Account Director: Giada Salerno
Tribal DDB, Amsterdam
Community Manager: Wybe Sallows
Coz Marketing, Amsterdam
Creative Director: Micha Schipper
Art Director: Jorge Delgado
Account Director: Michael Littaur
Production: State 31
Executive Producer: Rogier Sol,
Production Manager: Sara Nix
Editor: Fabrizio Squeo
Client: Heineken International
Manager Heineken Digital: Dario Gargiulo
Brief Explanation
Heineken is recruiting one talented intern to become part of its Event & Sponsorship department.
'The Candidate': the first secretly filmed job interview that gets applicants out of their comfort zone to test their wit in order to find the talent that best fits the Heineken position and spirit.
All job seekers went through three stages: from an over-familiar interviewer, to a surprise heart attack and a fire drill.
The Heineken marketing community voted the 3 best candidates and the winner - to his surprise - was brought to the Juventus Stadium where he was awarded the job live in front of 41.000 football fans.
This overview film was aired online on the Heineken YouTube channel.