|Industry||Mobile phones, devices & accessories|
|Media||Digital, Interactive & Mobile, Case study|
|Executive Creative Director||Qu Zhang|
|Creative Director||Yan Liu|
Credits & Description
The theme of this campaign is ‘Inspired by you’. In order to reciprocate support from Huawei users, we created a series of lab videos demonstrating the smart and pragmatic features and user-friendly design of HUAWEI Mate 9/ Mate 9 Pro. Presented as individual experiments, the scenarios use humorous and quirky lab engineers to demonstrate the outstanding functions of the HUAWEI phone.