Huawei Digital, Case study Inspiration Lab by Insight Advertising

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Inspiration Lab

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Industry Mobile phones, devices & accessories
Media Digital, Interactive & Mobile, Case study
Market China
Agency Insight Advertising
Director Qu Zhang
Executive Creative Director Qu Zhang
Creative Director Yan Liu
Copywriter Kidmo Chen
Released June 2017

Credits & Description

The theme of this campaign is ‘Inspired by you’. In order to reciprocate support from Huawei users, we created a series of lab videos demonstrating the smart and pragmatic features and user-friendly design of HUAWEI Mate 9/ Mate 9 Pro. Presented as individual experiments, the scenarios use humorous and quirky lab engineers to demonstrate the outstanding functions of the HUAWEI phone.
Media: Integrated
Category: Telecommunications
Client: Huawei
Agency: INSIGHT GROUP
Country: China
Director: Qu Zhang
Executive Creative Director: Qu Zhang
Creative Director: Yan Liu
Copywriter: Kidmo Chen