Huggies Digital, Case study Training For 2032 by Ogilvy & Mather Chicago

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Training For 2032

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Industry Baby Hygiene
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Ogilvy & Mather Chicago
Released November 2016


LIA Awards 2017
Social Influencers Social Media Post Silver Winner

Credits & Description

Entrant: Ogilvy & Mather, Chicago
Brand: Huggies
Name of Social Influencer: Michael Phelps
Corporate Name of Client (if applicable): Kimberly Clark
Agency: Ogilvy & Mather, Chicago
Social Media Strategists: Catherine Tobon/Laura Jastram
Production Company: Joinery, Los Angeles
Director: Paul Dektor
Producers: Gerard Cantor/David Wilson/Leanne Amos
Post-Production Company: Cutters, Chicago
Music Production Company: Another Country Audio, Chicago
Photographer: Randal Ford
Michael Phelps officially retired from Olympic swimming in 2016. So you can imagine how excited his nine million Facebook fans were when he announced live in May that he will be training for 2032. The world speculated before Michael held a press conference revealing that he will be training Boomer and babies everywhere for the 2032 Olympics. But he won’t be doing it alone.
The number one swimmer is partnering with the number one swim diaper to help babies become the best swimmers they can be. We created the first Olympic training platform for babies, inspiring families everywhere to swim alongside Michael and Boomer. Media outlets around the world from People to Mashable covered the campaign. However, the real results won’t be known until 203
which promises to be the most competitive Olympics ever.