Annotation Excuses by Africa Sao Paulo for Instituto Maria da Penha/ IMP

Annotation Excuses

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Industry Against violence
Media Digital, Interactive & Mobile, Case study
Market Brazil
Agency Africa Sao Paulo
Copywriter André Pinheiro
Released June 2015

Credits & Description

frica, Sao Paulo has created this interactive campaign on YouTube which uses annotations with incorrect stories to cover injuries the women have suffered. After the annotations is closed, the injury becomes visible.
Brand: Instituto Maria da Penha
Media: Online
Category: Public interest
Agency: Africa
Geo: Brazil
Instituto Maria da Penha: Annotation Excuses
Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Directors: Eco Moliterno, Rafael Pitanguy
Creative Directors: Eco Moliterno, Alexandre Prado, Sergio Gordilho, Rafael Pitanguy
Associate Creative Directors: Bernardo Romero, Beto Rogoski
Copywriter: Andre Pinheiro
Art Directors: Fernando Drudi, Alvin Shiguefuzi
Digital Producer: Guilherme Oliveira
TV Producers: Rodrigo Ferrari, Stella Gafo, Thais Bonizzi
Director of Institutional Relations: Rosi Ferreira
Client Services: Juliana Carvalho Araujo, Carolina Gatti