Jamba Juice Digital, Case study Swishy chug [spanish image] by the/zimmerman/agency

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Swishy chug [spanish image]

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Industry Juice
Media Digital, Interactive & Mobile, Case study
Market United States
Agency the/zimmerman/agency
Chief Creative Officer David Nathanson
Executive Creative Director Jesse Potack
Creative Director Andre Feilx
Art Director Sebastian Fernandez, Victor Reiss, Fernando Loverri
Copywriter Vinny Dearaujo, Jeff Schermer
Released February 2016

Awards

El Ojo Festival 2017
PR Acciones Digitales y en Redes Sociales Bronce

Credits & Description

On February 18, 2016 Jamba Juice got an unexpected visit from international pop star Adele. But this wasn't a regular smoothie order. It was a hidden camera prank for the Ellen DeGeneres Show.
Geo: Estados Unidos (Hispano)
Entrant: Zimmerman Advertising, Fort Lauderdale
Brand: Jamba Juice
Corporate Name of Client: Jamba Juice
Agency: Zimmerman Advertising, Fort Lauderdale
Chief Creative Officer: David Nathanson
Executive Creative Director: Jesse Potack
VP/Creative Director: Andre Feilx
Digital Creative Director: Xionel Lopez
Copywriters: Vinny DeAraujo/Jeff Schermer
Art Directors: Victor Reiss/Fernando Loverri/Sebastian Fernandez
Synopsis:
This idea was a creative real-time response that generated an enormous amount of earned media. Through this effort, we were able to regain the trust of many consumers; Jamba Juice was applauded for making the most of an opportunity. There is an ongoing brief for a team to monitor events that happen online and offline and find opportunities for Jamba Juice to promote products in a culturally relevant way. Jamba Juice received an unexpected visit from international pop star Adele. As it turned out, she was there on behalf of U.S. talk show host Ellen DeGeneres, who watched from her TV studio and secretly told Adele what to say. It was a hilarious prank. When a video of the exchange surfaced online that morning, we saw a unique opportunity surrounding this event—one that would allow Jamba Juice to capitalize on the conversation, and use it to generate business during a period when their sales are particularly low. Best of all, the idea had to be conceived, executed, and implemented, all before the prank aired live on Ellen’s show in the afternoon.