Kaspersky Lab Digital, Case study Earth 2050 [case film] by Possible Moscow

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Earth 2050 [case film]

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency Possible Moscow
Chief Creative Officer Vlad Sitnikov
Creative Director Artem Filimonov
Art Director Sergey Andronov
Illustrator Anton Vodogreev, Dmitriy Maksimov
Released October 2016


Epica Awards 2017
Digital Websites Silver

Credits & Description

Agency: Possible
Client: Kaspersky Lab
Cco: Vlad Sitnikov
Creative Director: Artem Filimonov
Account & Creative Producer: Artur Pechorin
Сreative: Marat Arutyunov
Сreative: МMihail Sinelschikov
Strategist: Dmitriy Voskresenskiy
Art Director: Sergey Andronov
Design: Kirill Klippenshteyn
Illustrator: Anton Vodogreev
Illustrator: Dmitriy Maksimov
URL: https://2050.earth/
We engaged famous futurists, researchers, artists and scientists to predict what they think the future will look like to create Earth 2050 – an interactive platform that provides a glimpse of the future based on these predictions, a collection of 360-degree views of cities across the globe showing concepts dreamt up by professional futurologists and designers. The interactive multimedia platform, Earth 2050, highlights predictions for cities around the globe and different artefacts people could encounter in the not-so-distant future. Divided into hexagons, the planet contains forecasts about the future of almost all aspects of our life. Robotics, ecology, lifestyle, medicine, education – famous futurists, brands and organisations share their research and forecasts about changes our planet will undergo in 2030, 2040 and 2050. Using these briefs, artists, illustrators and designers create futuristic locations. Thus, it is possible to learn quickly and easily about practically all aspects of the future, as well as express your opinion and share the most vivid predictions and locations on social networks. Anyone can take part in the project along with well-known designers, futurists and writers. Results:More than 200 forecasts for 80 cities and territoriesMore than 150,000 unique visitors in the first two months85 publications around the worldEstimated coverage views 3,97 million people122 thousands of social shares