Kentucky Fried Chicken (KFC) Digital, Case study PHONE STACK [video] by Director's Think Tank, Proximity Malaysia

PHONE STACK [video]

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Industry Fast food, Mobile applications
Media Digital, Interactive & Mobile, Case study
Market Malaysia
Agency Director's Think Tank
Director Maurice Noone, Jelise Chung
Agency Proximity Malaysia
Director Maurice Noone, Jelise Chung
Associate Creative Director Martin Ng, Adam Chan, Carina Teo
Executive Creative Director Tan Chee Keong
Art Director Tan Chee Keong, Martin Ng, Carina Teo
Copywriter Adam Chan, Ferhan Faidzan
Released December 2013

Awards

One Show 2014
Branded Entertainment Mobile / Branded Content Silver Pencil
Interactive Mobile Applications/Sites / Branded Games Silver Pencil

Credits & Description

SUB CATEGORY : MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
COMPANY ENTERING : BBDO PROXIMITY MALAYSIA, KUALA LUMPUR
ENTRY TITLE : PHONE STACK
BRAND : KFC BRAND
ADVERTISER : KFC
ADVERTISING AGENCY : BBDO & PROXIMITY MALAYSIA, KUALA LUMPUR
EXECUTIVE CREATIVE DIRECTOR : TAN CHEE KEONG
ASSOCIATE CREATIVE DIRECTOR : ADAM CHAN/CARINA TEO/MARTIN NG
COPYWRITER : ADAM CHAN/MANDY CHOCK/FERHAN FAIDZAN
ART DIRECTOR : TAN CHEE KEONG/ALVIN HO/MARTIN NG/CARINA TEO
AGENCY PRODUCER : HONG NYOK HWA/JAN TEOH/SANDRA DUARETE/JACKIE CHONG
CLIENT SERVICE : JOHN TEOH/MARLO ONGPIN
INTERACTIVE DESIGNER : WAN YIN SIAN
PRODUCTION COMPANY : DIRECTORS THINK TANK SDN BHD, KUALA LUMPUR
DIRECTOR : MAURICE NOONE/JELISE CHUNG
PRODUCTION PRODUCER : AMAR FHAIRUZ/PAT SINGH
SOUND PRODUCTION COMPANY : CANANG STUDIO SDN BHD, KUALA LUMPUR
PRODUCTION DESIGNER : JAMES VOON/LIAN EE WERN
DIGITAL PRODUCER : CHEOK KAY KUAN
PROGRAMMER : MIKE LAENO
FILM DIRECTOR : MAURICE NOONE/JELISE CHUNG
URL OF THE ENTRY : http://thework.com.my/kfcphonestack