Lego: BrainBricks by Wonder Years for LEGO

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Lego: BrainBricks

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Industry Toys
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Wonder Years
Art Director Bas Van De Poel, Daan Van Dam
Released June 2012

Credits & Description

Media: Online
Geo: United States
Category: Games & Toys
Agency: Wonder Years
Brand: Lego
BrainBricks is a product for LEGO that merges psychical and digital play. The LEGO BrainBricks include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to any mobile device. This allows you to bring your actual LEGO creations to life within a digital gaming experience. So, the better you build the better they perform within the game.

Advertising Agency: Wonder Years
Art Directors / Copywriters: Bas van de Poel, Daan van Dam